Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.

Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.

Jenner, mother of Kim, Khloé, Kourtney, and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.

As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.

TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend in a post on Friday.

He suggested the trend had grown because Kris Jenner is one of the hardest working businesswomen in the US, and Chinese people really respect hard work. He described it as a Gen Z approach to manifesting success.

Jenner herself responded warmly in the comments, referencing her famous meme quote, saying you're ALL doing amazing, sweetie!!!! to users partaking in the trend. This meme-culture has extended across not only RedNote, but also to Douyin, China's version of TikTok.

Despite the trend's roots in Chinese social media, similar references are beginning to crop up on Western platforms, hinting at Jenner's substantial influence and relevance across cultures.