Exploring the Hidden Side of Xinjiang: A Tourist Destination Amid Controversy

Sun Nov 02 2025 16:28:05 GMT+0200 (Eastern European Standard Time)

Despite significant achievements in tourism, the Xinjiang region remains shrouded in allegations of human rights abuses and strict government control. This article delves into the duality of visitor experiences in a place rich in culture and scenic landscapes, juxtaposed with ongoing geopolitical tensions.

In 2024, Xinjiang welcomed over 300 million tourists, significantly boosting its economy. However, beneath its picturesque surface lies a complex narrative intertwined with human rights violations, particularly against the Uyghur population. Tours in the area often showcase natural beauty and cultural heritage, but many visitors remain unaware of the region's contentious history and ongoing issues. As China aims for even greater tourism targets, the challenge remains in reconciling its promoted image with the realities on the ground.

When Anna was planning her first visit to Xinjiang in 2015, her friends were perplexed. They couldn't understand why I'd visit a place that back then was considered one of China's most dangerous areas. One of her friends pulled out of the trip, pulling back completely from further engagement due to parental concerns.

Yet, Anna went, and upon returning this June, she noted stark changes. Xinjiang was as beautiful as I remember it, but there are far too many tourists now, especially at the major attractions. In 2024, Xinjiang welcomed around 300 million visitors, more than double the number in 2018, signaling a significant shift towards tourism development in the region.

Historically marked by unrest and stringent governance from Beijing, Xinjiang has become infamous for allegations of human rights abuses against the Uyghur Muslims. Recent years have seen the region's rebranding as a tourist haven, supported by massive government investment into infrastructure and promotional media that highlights its stunning landscapes and diverse ethnic experiences.

While tourists marvel at Xinjiang's breathtaking views, few appear cognizant of the complex backdrop that includes state repression and cultural erasure of the region's indigenous populations. The government aims to attract over 400 million visitors annually by 2030, alongside ambitions for tourism revenue to reach one trillion yuan.

Amid this narrative, some tourists have sought to engage with authentic local culture, though many express disappointment over the superficiality of their encounters. Reports of restricted access to mosques and cultural sites reveal a dichotomy between the idyllic tourist experiences and the harsh realities faced by the local population.

As tourists flock to Xinjiang, opinions vary widely, intertwining the allure of its natural beauty with a poignant reminder of its tumultuous past and present. The dual identity of Xinjiang as both a tourism hotspot and a region marked by controversy underscores the need for careful consideration and awareness among visitors.