Known for its glitzy stage costumes and sometimes outlandish performances, the Eurovision Song Contest is now launching its first ever Asia edition. Broadcasters from 10 countries in the region, including South Korea, Thailand and the Philippines, have confirmed that they will be taking part. According to the contest's website, which lists the participating countries, there are 'more to follow'. These countries will first host their own national selections before the grand final in Bangkok which will be broadcast live on 14 November.
First held in 1956, Eurovision has grown into the world's longest running international music competition. With 2026 marking its 70th anniversary, it felt 'especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent', explained Martin Green, director of the Eurovision Song Contest at the EBU, in a statement.
The idea of an Asian version of Eurovision, conspicuously not named 'Asiavision', has already generated some excitement on social media, with people rooting for their home countries to win the contest. 'Philippines will win every year,' read an X post, while another questions why major Asian markets such as China and Japan are not yet a part of the competition.
This is not the first time Eurovision has tried to expand beyond its core competition. In 2022, it held the American Song Contest, which saw representatives from all 50 US states. However, this stateside edition, hosted by Snoop Dogg and Kelly Clarkson, suffered from poor viewership and was not renewed for a second year. It seems organisers hope an Asian contest will be more successful.
After all, this is a region which really loves its music. Rising incomes, thriving social media and young people who adore K-pop and karaoke have all given Asia's music business a boost over the years. Global music labels have also been investing in the continent, while there has also been a growing number of collaborations between Asian artistes and Western names.
The region's most celebrated pop culture export is undoubtedly K-pop. But that is far from the only offering. In Thailand there's the T-Wind, the homegrown parallel to K-Wave. And of course, there's Bollywood, although India has not confirmed its participation in Eurovision Asia.
As of now, the 10 participating countries are Bangladesh, Bhutan, Cambodia, Laos, Malaysia, Nepal, Philippines, South Korea, Thailand and Vietnam. As a rule, the songs performed at Eurovision must be original and lead vocals sung live, with performers being voted on by music experts and fans. It's unclear if the same rules will apply for the Asia edition, but the event's website states that 'every vote will count' and promises that the contest will be 'a celebration of original pop music'.
Entrants to this year's contest will no doubt be aware that Eurovision has supercharged the careers of some of the world's most famous acts, from Swedish pop group ABBA to Canadian singer Celine Dion, who represented Switzerland in 1988. Despite its age, Eurovision remains a hugely popular annual event with around 163 million people tuning in to last year's contest, which offered songs ranging from ebullient bangers to soulful ballads. However, the contest has also become a site of international political tensions, with some countries boycotting it this year due to Israel's participation. Russia has been banned from entering since 2022 after its invasion of Ukraine, prompting it to relaunch its own international song contest known as Intervision.
Eurovision has seen multiple attempts to create an Asian version since the 2000s, but none of those previous efforts bore fruit. Chuwit Sirivajjakul, a senior official at the Thailand Tourism Authority, expressed that the host city should 'of course' be Bangkok, as he believes it embodies a place where cultures converge and music thrives. This Asia edition of the contest is organized by the European Broadcasting Union alongside Los Angeles-based entertainment company Voxovation and Thailand's S2O Productions.
First held in 1956, Eurovision has grown into the world's longest running international music competition. With 2026 marking its 70th anniversary, it felt 'especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent', explained Martin Green, director of the Eurovision Song Contest at the EBU, in a statement.
The idea of an Asian version of Eurovision, conspicuously not named 'Asiavision', has already generated some excitement on social media, with people rooting for their home countries to win the contest. 'Philippines will win every year,' read an X post, while another questions why major Asian markets such as China and Japan are not yet a part of the competition.
This is not the first time Eurovision has tried to expand beyond its core competition. In 2022, it held the American Song Contest, which saw representatives from all 50 US states. However, this stateside edition, hosted by Snoop Dogg and Kelly Clarkson, suffered from poor viewership and was not renewed for a second year. It seems organisers hope an Asian contest will be more successful.
After all, this is a region which really loves its music. Rising incomes, thriving social media and young people who adore K-pop and karaoke have all given Asia's music business a boost over the years. Global music labels have also been investing in the continent, while there has also been a growing number of collaborations between Asian artistes and Western names.
The region's most celebrated pop culture export is undoubtedly K-pop. But that is far from the only offering. In Thailand there's the T-Wind, the homegrown parallel to K-Wave. And of course, there's Bollywood, although India has not confirmed its participation in Eurovision Asia.
As of now, the 10 participating countries are Bangladesh, Bhutan, Cambodia, Laos, Malaysia, Nepal, Philippines, South Korea, Thailand and Vietnam. As a rule, the songs performed at Eurovision must be original and lead vocals sung live, with performers being voted on by music experts and fans. It's unclear if the same rules will apply for the Asia edition, but the event's website states that 'every vote will count' and promises that the contest will be 'a celebration of original pop music'.
Entrants to this year's contest will no doubt be aware that Eurovision has supercharged the careers of some of the world's most famous acts, from Swedish pop group ABBA to Canadian singer Celine Dion, who represented Switzerland in 1988. Despite its age, Eurovision remains a hugely popular annual event with around 163 million people tuning in to last year's contest, which offered songs ranging from ebullient bangers to soulful ballads. However, the contest has also become a site of international political tensions, with some countries boycotting it this year due to Israel's participation. Russia has been banned from entering since 2022 after its invasion of Ukraine, prompting it to relaunch its own international song contest known as Intervision.
Eurovision has seen multiple attempts to create an Asian version since the 2000s, but none of those previous efforts bore fruit. Chuwit Sirivajjakul, a senior official at the Thailand Tourism Authority, expressed that the host city should 'of course' be Bangkok, as he believes it embodies a place where cultures converge and music thrives. This Asia edition of the contest is organized by the European Broadcasting Union alongside Los Angeles-based entertainment company Voxovation and Thailand's S2O Productions.
