Kim Jong Un Launches Wonsan Beach Resort Amid Hopes for Tourism Revival

The Wonsan Kalma Coastal Tourist Zone, slated to open on July 1, represents Kim Jong Un's effort to boost the country's tourism despite ongoing sanctions and economic hardship.

North Korea is set to launch a beach resort in Wonsan Kalma, an initiative by its leader Kim Jong Un aimed at rejuvenating tourism within the tightly controlled communist state, as reported by state media. The resort, which will welcome domestic tourists starting July 1—a project initially promised six years ago—boasts an extensive beachfront of 4 kilometers (2.5 miles) and is said to accommodate up to 20,000 visitors with amenities like hotels, restaurants, shops, and a water park, though these claims remain unverified.

With substantial economic strains due to prolonged sanctions linked to its nuclear ambitions, North Korea invests heavily in military and state propaganda, limiting resources for potential industries like tourism. Experts speculate that the new resort could serve as a financial lifeline for the regime, especially considering the country has historically welcomed tourists from China and Russia, with no clear current plans for broader international access.

While the pandemic has decimated global tourism, North Korea remained isolated by closing its borders in early 2020, only lightly reopening to selected foreign visitors in 2023. However, recent withdrawals of permission for Western tourists underscore lingering uncertainties in its tourism approach.

Industry analysts voice skepticism about the appeal of Wonsan to overseas tourists, emphasizing that traditional highlights like Pyongyang and the demilitarized zone will continue attracting visitors more than a beach resort. Yet others, like Elliott Davies of Uri Tours, believe that the unique cultural backdrop of a North Korean beach may intrigue niche travelers seeking unconventional experiences.

The state media has heralded the resort's opening as a significant milestone and a positive herald for the future of North Korean tourism, despite construction delays and obstacles caused by the pandemic. Kim Jong Un recently presided over a completion ceremony for the project, which included notable attendees like the Russian ambassador, reinforcing the growing Russia-North Korea ties amidst external pressures.

As Wonsan Kalma prepares to open its doors, the focus will undoubtedly turn towards its success in attracting not just domestic visitors but potentially reviving foreign tourism in the future.