Valeria Marquez, aged 23, was shot dead while livestreaming her beauty routine in her salon in Guadalajara, with authorities treating the case as a femicide amid increasing violence against women in Mexico.
Influencer's Tragic Death During Live Stream Shakes Mexico

Influencer's Tragic Death During Live Stream Shakes Mexico
A chilling incident during a TikTok livestream claims the life of a popular Mexican beauty influencer, raising concerns about gender-based violence.
In a tragic turn of events on a typical evening in her beauty salon, social media influencer Valeria Marquez, 23, was live streaming to her impressive follower base of nearly 200,000 when a gunman entered the premises and opened fire. The chilling act occurred in the suburb of Zapopan, with the Jalisco state prosecutor's office confirming that the motive is still unknown, and the incident is being investigated as a femicide—a term describing murders of women due to their gender.
Minutes before the tragedy, Marquez engaged with her audience, holding a stuffed animal, seemingly unaware of the impending danger. The horrifying livestream abruptly ended when another individual at the salon took control of her phone, halting the broadcast. Local reports indicate that the assailant may have posed as a gift-giver, illustrating the facade of the attack.
Emergency services arrived shortly after the shooting at approximately 18:30 local time, confirming Marquez's death. Her passing has left many of her fans devastated, while authorities search for clues, with the state's prosecutor not naming any suspects yet. Zapopan's mayor, Juan José Frangie, disclosed that no records exist of Marquez seeking protective measures amidst threats, lamenting that femicide remains a grave issue in the country.
As the case unfolds, forensic teams are diligently working to determine the circumstances surrounding this shocking incident, sparking discussions around the ongoing epidemic of violence against women in Mexico, where statistics reveal that ten females are murdered daily by intimate partners or relatives.
Minutes before the tragedy, Marquez engaged with her audience, holding a stuffed animal, seemingly unaware of the impending danger. The horrifying livestream abruptly ended when another individual at the salon took control of her phone, halting the broadcast. Local reports indicate that the assailant may have posed as a gift-giver, illustrating the facade of the attack.
Emergency services arrived shortly after the shooting at approximately 18:30 local time, confirming Marquez's death. Her passing has left many of her fans devastated, while authorities search for clues, with the state's prosecutor not naming any suspects yet. Zapopan's mayor, Juan José Frangie, disclosed that no records exist of Marquez seeking protective measures amidst threats, lamenting that femicide remains a grave issue in the country.
As the case unfolds, forensic teams are diligently working to determine the circumstances surrounding this shocking incident, sparking discussions around the ongoing epidemic of violence against women in Mexico, where statistics reveal that ten females are murdered daily by intimate partners or relatives.