Trump's New Appointee: Right-Wing Media Critic to Serve as Ambassador to South Africa

Nominee L. Brent Bozell III is set to face Senate approval as U.S.-South Africa relations hit a low point amid political tensions.

President Trump is set to nominate L. Brent Bozell III, a prominent conservative media critic and staunch supporter of Israel, to become the U.S. ambassador to South Africa, according to recent Congressional updates. Previously, Bozell was put forward for a different role leading the U.S. global media agency, but this nomination was withdrawn just a day prior to the new announcement.

As Mr. Bozell’s name appears among several candidates for various ambassadorial positions, he faces confirmation by the Senate amidst significant political challenges. The timing is particularly tricky, as U.S.-South Africa relations have deteriorated sharply, highlighted by the expulsion of South Africa’s ambassador after critical remarks regarding President Trump during an online seminar.

The Trump administration has levied strong critiques against the South African government, specifically accusing it of maintaining an overly close relationship with Iran and taking an aggressive stance against Israel. Recently, they have also accused South Africa of discriminating against its white minority. Following these challenges, an executive order was enacted that cut American aid to the country while offering refugee status to the Afrikaners, descendants of the apartheid leadership.

While Bozell's direct relations with South Africa remain unclear, he has established a reputation as the founder and president of the Media Research Center, which actively challenges what it sees as liberal bias in mainstream media. He has shifted from being a critic of Trump to a full ally and is known for his outspoken support of Israel. Following recent conflicts, Bozell called for support for Israel through fundraising appeals, framing the situation as an urgent survival crisis for the nation.

His nomination highlights the intricate and often contentious dynamics of U.S.-South African affairs, exacerbated by statements from political figures like Elon Musk, who has criticized the South African government for its policies. South African officials have expressed concern over misinformation fueling U.S. criticisms, complicating Bozell’s future role and potential diplomatic challenges ahead.