The Rise of AI Influencers: A New Era in Social Media

Sat Dec 27 2025 14:54:35 GMT+0200 (Eastern European Standard Time)

In a stunning twist of modern digital culture, AI influencers like 'Gigi' created by Simone McKenzie are vying for attention against human influencers like Kaaviya Sambasivam. This shift raises questions about authenticity, creativity, and the future of social media influencing.

As artificial intelligence technology advances, AI influencers such as Gigi, designed by college student Simone McKenzie, are emerging as formidable competitors against traditional human influencers like Kaaviya Sambasivam. While Gigi generates attention and revenue through viral content that blends reality with absurdity, human influencers face challenges in adapting to rapidly changing digital landscapes. Experts discuss the implications of this shift, from issues of misinformation to the democratization of fame in the online world.

The Rise of AI Influencers: A New Era in Social Media

In a stunning twist of modern digital culture, AI influencers like 'Gigi' created by Simone McKenzie are vying for attention against human influencers like Kaaviya Sambasivam. Gigi, a product of artificial intelligence, engages audiences with her uncanny social media presence, showcasing a lifestyle filled with exaggerated and surreal activities that surpass the bounds of reality.

McKenzie, a college student, has tapped into the fast-growing trend of 'AI slop', a term used to describe the often absurd yet captivating content churned out by creators using AI tools. Her success is evident as Gigi gained millions of views within months, leading McKenzie to earn thousands through platforms like TikTok.

On the other side of this digital frontier, human influencers like Sambasivam face mounting pressure as AI competitors can produce content more rapidly and without the constraints of reality, leading to a reflection on the future viability of traditional influencing careers.

Experts point out that while AI-generated content can undermine the authenticity of influencer culture, it simultaneously opens avenues for creators who may lack the resources of their human counterparts. This raises significant questions about authenticity, creativity, and the definitions of success in an arena increasingly populated by AI.

As digital landscapes evolve, the battle for audience engagement becomes not just a contest of creativity and personality, but also a critical reflection of our values and perceptions regarding reality in social media.