The Dubai chewy cookie, an indulgent creation featuring pistachio cream and knafeh pastry within a chocolate marshmallow, has become a dessert sensation in South Korea. Inspired by Dubai's famous chocolate, this quirky treat has ignited a fervor amongst dessert lovers.
Since its debut last September, following a post by Jang Won-young of girl group Ive, the chewy cookie has taken South Korea by storm. Restaurants of all kinds have started inserting this delightful cookie into their menus, with cafes and convenience stores struggling to maintain adequate stock levels.
The prices of these cookies, ranging from 5,000 to 10,000 won, are on the rise due to skyrocketing demand, significantly impacting local pistachio prices. Reports indicate that a renowned supermarket chain has raised pistachio prices by 20% as a result of the cookie trend.
The enthusiasm surrounding the Dubai chewy cookie has even led to innovative solutions such as a live tracking map showing where consumers can find the cookie and its availability.
As South Korean consumers navigate through the cookie craze, the rise of counterfeit versions has prompted backlash and complaints online, as many seek to ensure they experience the real deal. This passion for the cookie may collide with South Korea's rich food culture that emphasizes vibrant and visually appealing dishes over harmonious flavors.
