The Kenyan Catholic Church has introduced a new brand of altar wine for Holy Mass after the previous one became widely available in local bars.

Simply labelled Mass Wine, the new sacramental drink bears the coat of arms of the Kenya Conference of Catholic Bishops (KCCB) and an official signature to certify its authenticity.

The newly approved wine is not for sale at any business outlet, but is imported and owned by the KCCB, and only distributed to the dioceses, Archbishop of Nyeri Anthony Muheria told the BBC.

The move has been welcomed by the Catholic faithful, who believe that the previous brand had lost its sanctity due to its widespread use outside the church.

Wine is used at Mass to symbolise the blood of Jesus Christ and is normally drunk by the priest. On some occasions, it is given to the congregation as well.

The old wine, which was distributed by a local alcohol manufacturer, was widely sold in liquor shops, hotels, bars and supermarkets.

After exploring several wine options, the Catholic Church in Kenya settled on a South African vintage.

The new wine was officially introduced for the first time to thousands of worshipers during this year's National Prayer Day at the Subukia National Marian Shrine.