In brief
Craig, a prominent elephant revered for his impressive tusks and fondly known as the 'beer-ambassador' due to his association with Tusker beer, has died at the age of 54 in Amboseli National Park, Kenya. Conservationists celebrated his life, marking him as a symbol of successful wildlife conservation. Craig was admired not only for his size but also for his calm nature, drawing numerous visitors to the park. His passing is mourned by many who appreciated his peaceful presence.
A Kenyan elephant believed to have been one of Africa's largest male tuskers has died of old age.
The pachyderm, fondly known as Craig, died of natural causes on Saturday morning at Amboseli National Park in southern Kenya, conservationists confirmed.
Craig had just turned 54 years old. He led a long life and no doubt fathered many calves, said the Amboseli Trust for Elephants in its farewell message.
Famed for his long tusks, Craig the elephant was a major attraction at the park near the Tanzanian border. In 2021, he was named an ambassador for the popular Kenyan lager brand Tusker - a name also used for adult male elephants with tusks.
The Kenya Wildlife Service described Craig as an icon of successful conservation.
Craig was one of the last remaining super tuskers in Africa - a rare class of bull elephants whose two tusks weigh over 45kg (100lb) each. Fewer than a handful remain today, making him a living monument to Africa's natural heritage.
The wildlife body also said Craig was deeply loved for [his] remarkably calm nature, often pausing patiently as visitors photographed and filmed him.
Thanks to his many protectors, he died peacefully of natural causes.
More than two million tourists visited Kenya last year, many of them seeking out wildlife in the country's world-famous national parks.
Kenya's tourism sector accounts for 10% of national GDP, officials say.
