Good Good pulled a controversial golf advertisement after it was shown that a woman was being pushed to the ground by a club representative.
The clip, originally created for Callaway’s new driver launch, featured Good Good co‑founder Garrett Clark pushing professional golfer Alexis Miestowski to the ground while shouting, “Do not touch my new driver.” The video sparked intense backlash online, with many accusing the brand of trivialising violence against women.
In a statement on X, Good Good said, “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down and sincerely apologise.” The brand reiterated its commitment to making golf inclusive.
Callaway, which has partnered with Good Good since 2023, expressed disappointment but praised Good Good’s swift removal: “We are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf.”
The PGA Tour, which announced the inaugural Good Good Championship in Texas for November, welcomed the apology and re‑affirmed its stance against any form of violence. “We do not condone violence in any form, and the deleted video does not reflect our values or commitment to inclusivity and respect,” a spokesperson said.
Good Good began as a YouTube channel in 2020 and has become one of the largest golf content creators, producing challenges, TV‑style shows, and branded adverts. The brand’s collaboration with the PGA Tour illustrates the growing integration of social media creators into traditional sports events. However, incidents like this highlight the fine line they must walk to maintain relevance without compromising social values.
