Dr. Celiwe Ndaba's viral revelations shed light on how financial abuse disproportionately affects women, prompting important discussions on domestic relationships in South Africa.
The Hidden Cost of Love: South Africa's Growing Awareness of Financial Abuse

The Hidden Cost of Love: South Africa's Growing Awareness of Financial Abuse
A young doctor’s story sparks a movement against financial exploitation in relationships.
A wave of conversations about financial exploitation is sweeping through South Africa, driven by the heartfelt vlogs of Dr. Celiwe Ndaba. The young physician and mother of three courageously shared her experience with financial abuse, illustrating how her marriage devolved due to her husband's demands for a lavish lifestyle funded by her earnings.
In a series of candid videos filmed from her car en route to work, Dr. Ndaba revealed the painful dynamics of being a successful professional while struggling against her partner's financial control. She admitted that taking out loans for her husband to purchase luxury cars was one of the worst decisions of her life, leading to her eventual estrangement from him.
Despite numerous discussions urging him to adopt a more modest lifestyle, her pleas fell on deaf ears. As Dr. Ndaba distanced herself from her husband, Temitope Dada, she has gained a significant following on social media, encouraging others to share their similar stories of financial coercion and abuse.
The issue resonated deeply, as many women shared their own experiences in the comments, pointing out that financial abuse is not just limited to uneducated or less fortunate individuals. Legal expert Bertus Preller commented that economic abuse, defined as one partner dominating the other's financial resources, is a subtle but severe form of domestic violence.
In South Africa, financial abuse is recognized under the Domestic Violence Act, encompassing actions like withholding money for necessities and meddling with shared finances. Women on social media have begun sharing instances where they felt compelled to allow their partners to appear as the financial giver to maintain harmony in relationships, a phenomenon that illustrates the immense pressure placed on women to cater to traditional gender roles.
One university lecturer revealed how her partner's deceit over his qualifications led her into severe financial hardship, illustrating how financial and emotional abuse can intertwine. Even after enduring physical abuse for nearly a decade, she felt trapped to support him as he neglected his responsibilities.
Experts emphasize that financial abuse stems from deeper psychological issues, often leaving victims with crippling feelings of worthlessness and dependence. Research indicates that women who earn more than their male partners are at an increased risk of intimate partner violence.
As this movement grows, sociologist Nombulelo Shange highlighted that Black women face compounded societal pressures, torn between modern professional aspirations and traditional household expectations. This precarious balance often fosters harmful relationship dynamics.
Dr. Ndaba's story serves as a cautionary tale, promoting conversations around financial independence and the need for women to be vigilant in their relationships. As discussions grow, experts encourage young women to prioritize open communication about finances early in their relationships, emphasizing that love should not entail sacrificing financial stability.
The revelations surrounding financial abuse call for a shift in societal perspectives, underlining the necessity for women to understand their worth and secure their financial futures amidst emotional connections.