NewJeans Leaves Agency Amid Accusations of Misconduct

K-pop group NewJeans has officially severed ties with their agency Ador, alleging a series of misconduct issues, including mistreatment of the band and staff.

In a surprising move that has sent ripples through the K-pop world, NewJeans, the acclaimed girl group known for their chart-topping hits, confirmed their exit from Ador, a subsidiary under the prominent Hybe label. The announcement was made during an emotional late-night press conference, where members expressed their grievances regarding "manipulation" and "mistreatment" they experienced under the agency's management.

Leading the charge, member Hanni made stark assertions of neglect from the agency. "This is not the type of work ethic we respect and not one we want to be a part of," Hanni stated, emphasizing that not only had the group faced ill-treatment, but their team members had also been adversely affected. She pointed out a culture of "deliberate miscommunications and manipulation" which has led to a breakdown of trust.

The departure comes amid ongoing tensions sparked by a conflict between former NewJeans producer Min Hee-Jin and Hybe Chairman Bang Si-hyuk. Following Min’s exit from Ador in August, allegations circulated that she had intentions to take NewJeans with her, seeking to establish a separate entity independent of Hybe. Amid these accusations, Min has vehemently denied wrongdoing on her part.

In an ultimatum to Ador issued on November 13, NewJeans demanded the resolution of contract breaches within 14 days and the reinstatement of Min. Hopes for an amicable resolution appeared dim as the company responded by denying any violations of the contract terms, urging the group to continue collaboration.

The group, which has achieved considerable success since their debut in 2022 with hits like "Super Shy," now faces uncertainty and potential financial penalties totaling approximately 300 billion South Korean Won (around £170 million) should they decide to terminate their contracts prematurely. Band member Haerin expressed disbelief over the financial implications, stating, "We never broke any rules.”

Despite presenting their case to South Korea's National Assembly regarding workplace harassment, the complexities surrounding their exit have led to an overwhelming atmosphere of uncertainty. As NewJeans embarks on a new chapter, the ramifications of their decision will remain closely monitored by fans and industry insiders alike.