Pop star Taylor Swift has asked the US government to stop a bedding company's attempt to trademark the phrase 'Swift Home', stating that it could mislead consumers into believing she had endorsed their products. Her legal team contends that the way Cathay Home has styled the word 'Swift' in its branding closely resembles the singer's trademarked cursive signature. Cathay Home, founded in New York, offers products through major retailers and has applied for the 'Swift Home' trademark for its bedding items. Swift, represented by TAS Rights Management LLC, filed an appeal against this trademark application to the US Patent and Trademark Office, expressing concerns that the 'Swift Home' mark creates a 'false association' with her brand, potentially leading customers to conclude she supports their products. This, according to her filings, would be an exploitative use of Swift's 'goodwill and recognition'. The documents clearly outline that Swift holds federal trademarks protecting her name and signature across various goods, including clothing and bedding, and she has filed over 300 trademarks in total. It is believed that Taylor Swift's net worth exceeds $1 billion, bolstered by her global record-breaking live shows.