In brief
Good Good, a popular YouTube golf brand, pulled a Callaway advert after viewers criticized its depiction of a woman being shoved to the ground. The clip highlighted co‑founder Garrett Clark berating a professional golfer in a way deemed disrespectful. Both Good Good and Callaway released statements—Good Good said it removed the content and apologized, while Callaway expressed disappointment but welcomed the corrective action. The incident underscores the growing sensitivity to portrayals of violence in marketing and the PGA Tour’s commitment to inclusivity.
Good Good, the American YouTube content‑creator and golf brand, has pulled a Callaway advert that depicted a woman being shoved to the ground in a bid to protect a new driver.
The clip, which shows co‑founder Garrett Clark rushing to Alexis Miestowski and berating her, prompted rapid backlash over its perceived trivialisation of violence.
In a statement revealed on X, Good Good said, "We posted a video that was not aligned with our values" and "We have since taken that content down, and sincerely apologise."
Callaway, a partner since 2023, said it was "disappointed" but appreciated Good Good’s swift action and pledged a renewed focus on inclusivity.
Good Good, which began in 2020 and now boasts 2.13 million YouTube subscribers, also sponsors a PGA Tour event and aims to bring diversity to the sport.
The PGA Tour echoed that it "does not condone violence" and highlighted its commitment to a welcoming environment for all golfers.
