In brief
Ontario Premier Doug Ford has decided to pause the province's anti-tariff advertisement campaign in the United States after it led to President Donald Trump terminating ongoing trade negotiations. The ad, set to run through the weekend, features a quote from Ronald Reagan about tariffs. Ford stated that the pause is intended to facilitate further trade talks between Canada and the U.S.
Ontario Premier Doug Ford has said he will pause his province's anti-tariff advertisement campaign in the US, after it prompted President Donald Trump to terminate trade talks.
Ford said he made the decision after speaking to Prime Minister Mark Carney on Friday, adding that the TV spot will be paused on Monday 'so that trade talks can resume.' It will still run over the weekend on US networks, he said, including during the Major League Baseball World Series games.
Carney told reporters earlier on Friday that Canada is prepared to resume trade talks with the US 'when the Americans are ready.'
Trump criticised the advert late on Thursday night in a Truth Social post, calling it 'FAKE' and 'egregious'. He said trade talks were 'HEREBY TERMINATED.'
The advert, which was sponsored by the Ontario government, quotes former US President Ronald Reagan, a Republican and icon of US conservatism, saying tariffs 'hurt every American.'
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