OREM, Utah (AP) — It took two decades for Utah Valley University to evolve from a small community college into the state’s largest school, boasting having one of the safest campuses in the nation.

That image was shattered in seconds with the assassination of right-wing activist Charlie Kirk.

On September 10, while speaking to a large crowd in a campus amphitheater, Kirk was shot, marking a dark chapter in UVU's history. The university, until now largely unknown outside Utah, is now grappling with its unwanted notoriety as the search for his killer unfolds.

Students and faculty returned to campus this week, burdened by grief and anxiety, and facing the complex task of reconciling UVU’s new identity amidst this tragedy. Branding expert Timothy Calkins noted that this event has put the university on the map, though not in the way anyone would have desired.

“We’re not going to shy away from demonstrating our resilience collectively,” said Kyle Reyes, a vice president at UVU, indicating their commitment to healing and open dialogues in the aftermath of this tragedy.

Historically, the campus reported minimal violence with police records showing no previous murder cases, making Kirk’s killing the first that university officials are aware of.

Students shared varied reactions, including worries over security and a sense of shared trauma, which some feel could bring the UVU community closer together. We’re all people who loved him or hated him... this has made our school closer than ever, said student Marjorie Holt.

UVU President Kyle Cullimore urged classmates during a vigil to embrace understanding and dignity, highlighting the need for unity in the wake of sorrow. As the university navigates this turbulent time, they must also decide how to redefine themselves beyond this tragedy.

In examining similar historical contexts, such as those at Kent State University post-1970 shootings, and other schools responding to violence, the lessons learned can be pivotal in determining the direction UVU will take as they strive to heal and pivot their identity.

As the community embarks on the road to recovery, Utah Governor Spencer Cox expressed hope for the institution, stating, “The world desperately needs change, but it has to come from you,” highlighting the vital role students will play in reshaping their campus's narrative.