Uber has denied the allegations, expressing disappointment over the FTC's decision to proceed with the lawsuit. The Uber One subscription, priced at $9.99 per month or $96 annually, promises users benefits including fee-free delivery and discounted rides. The FTC claims that users face significant challenges in canceling the service, citing up to 23 screens and 32 required actions. In response, Uber asserts that cancellations can now be completed swiftly within the app. The FTC's lawsuit also highlights reports of customers being enrolled in Uber One without their explicit consent, a claim Uber has refuted. This legal pursuit marks the FTC's first major action against a U.S. tech firm since President Trump’s re-election in January.