In an inspiring twist of fate, the blobfish has emerged as New Zealand's Fish of the Year, capturing the hearts of voters and environmentalists alike. The annual contest, organized by the Mountain to Sea Conservation Trust, aims to promote awareness of the country's aquatic life and highlight species at risk, with the blobfish recently steering into the limelight, having garnered nearly 1,300 votes out of more than 5,500 cast.
Blobfish Triumphs as New Zealand's Fish of the Year Amidst Conservation Awareness

Blobfish Triumphs as New Zealand's Fish of the Year Amidst Conservation Awareness
The blobfish, once labeled the "world's ugliest animal," has won the title of Fish of the Year in New Zealand, sparking joy and awareness for marine conservation.
Misjudged for its jellylike appearance, the blobfish has made a return to popularity since its rise as the mascot for the Ugly Animal Preservation Society in 2013. Found primarily on the ocean floor off the Australian and Tasmanian coasts, this unique fish can grow up to 12 inches (30 cm) and thrives in depths of 2,000 to 4,000 feet. Its unusual form, often seen as unattractive, is actually a result of high water pressure. When brought to the surface, the blobfish's body flattens and becomes distorted, reinforcing its infamous reputation.
In this year’s competition, the blobfish triumphed over the orange roughy, a similarly quirky deep-sea fish, after local radio hosts campaigned passionately for it. Celebrating the victory, hosts Sarah Gandy and Paul Flynn from More FM declared, “It’s time for the blobfish to have his moment in the sun," embodying the joyful spirit of the event.
The blobfish primarily feeds on mollusks and other sea creatures and is unfortunately categorized as vulnerable due to deep-sea trawling effects. Awareness initiatives like this contest are instrumental in promoting conservation efforts, allowing the blobfish and its aquatic peers to shine a light on the fragility of ocean ecosystems.
Notably, nine of the ten nominee species for Fish of the Year are recognized as vulnerable, emphasizing the need for continued conservation efforts, similar to New Zealand's Bird of the Year contest, which highlights various endangered avian species.
The blobfish's remarkable victory not only brings attention to its quirky characteristics but underscores the importance of protecting vulnerable marine life.
In this year’s competition, the blobfish triumphed over the orange roughy, a similarly quirky deep-sea fish, after local radio hosts campaigned passionately for it. Celebrating the victory, hosts Sarah Gandy and Paul Flynn from More FM declared, “It’s time for the blobfish to have his moment in the sun," embodying the joyful spirit of the event.
The blobfish primarily feeds on mollusks and other sea creatures and is unfortunately categorized as vulnerable due to deep-sea trawling effects. Awareness initiatives like this contest are instrumental in promoting conservation efforts, allowing the blobfish and its aquatic peers to shine a light on the fragility of ocean ecosystems.
Notably, nine of the ten nominee species for Fish of the Year are recognized as vulnerable, emphasizing the need for continued conservation efforts, similar to New Zealand's Bird of the Year contest, which highlights various endangered avian species.
The blobfish's remarkable victory not only brings attention to its quirky characteristics but underscores the importance of protecting vulnerable marine life.