**Venice Reinforces Entrance Fee to Curb Rush Tourism**

The city’s strategy aims to dissuade "eat and flee" tourism while highlighting its cultural significance.

Venice, always a delicate masterpiece of waterways and architecture, is now implementing a strategic approach to combat the rise of what officials deem “eat and flee” tourists—those who flock to picturesque sites like the Rialto Bridge and St. Mark’s Square, consume pre-packed lunches, and leave without contributing to the economy. Starting Friday, day visitors will incur a €5 entrance fee, with last-minute arrivals charged €10, as the city expands the fee-enforcement days from 30 to 54 this year.

This move follows an initial implementation last year and is part of a wider initiative to educate the public on the importance of maintaining Venice’s unique charm and fragility. Local authorities hope that by charging visitors, it will foster a more respectful approach to tourism that prioritizes genuine engagement with the city over fleeting visits.

Simone Venturini, Venice's municipal councilor for tourism, emphasized the necessity of the entrance fee, highlighting that it serves to inform the global audience about Venice's vulnerability and the need for thoughtful tourism practices. The city, having previously banned cruise ships from its lagoon, continues its fight against the overwhelming waves of transient visitors that threaten to dilute its historical and cultural essence.