In 2024, Japan saw an unprecedented surge of 36.9 million international visitors, thanks to a weak yen. However, many tourists remain focused on major cities like Tokyo, Kyoto, and Osaka, missing the opportunity to discover alternative locations that capture the authentic essence of this diverse country. Photographer Andrew Faulk highlights several underrated sites including Yokohama, celebrated for its international heritage and vibrant culture, inviting travelers to broaden their itineraries for a more enriching experience.
Exploring Japan Beyond the Tourist Traps: Hidden Gems Await

Exploring Japan Beyond the Tourist Traps: Hidden Gems Await
As Japan experiences a tourism boom, travelers are urged to explore lesser-known destinations.
A decade ago, Japan was often dismissed as an expensive vacation destination, but recent changes have transformed its appeal. The Japan National Tourism Organization reported a remarkable 47 percent rise in international arrivals last year, a clear indicator of Japan's blossoming tourism landscape.
While bustling cities like Tokyo and Kyoto capture a majority of the spotlight, Andrew Faulk, a Tokyo-based photographer, suggests venturing off the beaten track yields deeper connections to Japan's authentic culture and stunning landscapes. Koyasan, a serene mountainous area infused with rich Buddhist traditions, and Yokohama, with its distinctive history as a foreign trade port and vibrant Chinatown, are just a couple of spots beckoning adventurous travelers.
Faulk's captivating images grace his recommendations, offering compelling glimpses into these overlooked destinations. Emphasizing the importance of discovering lesser-known locales, he notes that doing so allows visitors to absorb Japan's true spirit—one not solely defined by urban life and ancient shrines but by the myriad experiences waiting beyond conventional attractions. Consequently, as Japan opens its doors wider, the future of tourism lies not in the usual routes but in exploring the unique narratives of its many hidden corners.