Despite recent improvements under the Tata Group, which acquired the airline in 2022, the crash has triggered widespread panic among travelers, leading to word-of-mouth campaigns against flying with Air India. Experts caution that this decline in passenger confidence, compounded by other incident reports including a hoax bomb threat and alleged technical issues, could delay the company's turnaround ambitions. The airline's operational strain is now evidenced by a 15% reduction in international services as it grapples with safety inspections and potential regulatory scrutiny.

CEO Campbell Wilson is emphasizing the airline's commitment to support victims' families and cooperate with ongoing investigations. Moving forward, communicating effectively with the public and actively addressing safety concerns will be crucial for restoring trust and driving a recovery strategy that ensures the airline remains competitive in India's expanding aviation market.

Air India's future hinges on the successful navigation of this crisis and the ability to reassure both passengers and investors in the months to come.