**Biya’s Digital Makeover Faces Youth Backlash Ahead of Upcoming Elections**

**At 92, President Biya aims for re-election, but his social media efforts may not resonate with the youth, who seek more than just digital presence.**

As Cameroon's octogenarian president Paul Biya prepares for his eighth term in office, he is attempting to connect with the nation’s youth via a revamped social media strategy. Historically, Biya, who turned 92 this year, has maintained minimal online engagement, but recent weeks have seen a marked increase in his activity on platforms like Facebook and X (formerly Twitter). Nevertheless, experts warn that his efforts may be falling short, particularly among the nation’s younger demographic.

Rostant Tane, director of Media Intelligence Sarl, notes that while Cameroon boasts over 5.4 million social media users, the vast majority—95%—of young individuals utilize WhatsApp, where governmental communication remains sparse. Tane points out that Biya's posts lack regional segmentation and interactive communication, settings where most young people engage digitally.

Critics also contend that Biya's online voice feels distant and artificial. "It's clear that the posts aren't from Biya directly, which compromises trust," states Hervé Tiwa, a communication science lecturer. "With many comments being ignored or deleted, the approach seems superficial rather than genuinely engaging."

The importance of this issue cannot be overstated; with over 60% of Cameroonians under the age of 25, the youth electorate could significantly sway the outcome of the upcoming October elections. Communications specialist Ulrich Donfack emphasizes the need for effective communication that fosters democracy and transparency rather than mere marketing.

Young citizens are looking for tangible action on pressing issues, such as high unemployment rates and corruption, rather than superficial engagement. Falone Ngu, a social enterprise founder, asserts that "flashy graphics or hollow slogans won't inspire change. Young people crave genuine opportunities."

Despite these criticisms, Biya's social media strategy has shifted from official decrees to a more interactive format, showcasing a hopeful attempt to engage with younger voters. His team has been sharing excerpts from over 300 speeches spanning his 43-year tenure, a strategy that many observers feel may backfire, given the disconnection between his past and the current concerns of the populace.

Public sentiment varies greatly on social media. While some praise Biya's digital outreach as a sign of adaptability, others express skepticism, with comments that highlight the disconnect between online messaging and real-world needs. "Roads, not hashtags," one user lamented, emphasizing a demand for infrastructure over digital engagement.

As Biya awaits the election results in October, the effectiveness of this digital overhaul remains uncertain; many young voters are unconvinced by an online presence that seems disconnected from their realities.