In December 2024, the tale of Song Gil-yong unfolds as a reflection of parental love and societal loss, showcasing how his 25-year search for his missing daughter, Song Hye-hee, became a poignant symbol of determination in South Korea. Despite the heart-wrenching personal costs, his legacy endures through the banners that still call out for help.
The Unyielding Search: A Father's 25-Year Quest for His Missing Daughter

The Unyielding Search: A Father's 25-Year Quest for His Missing Daughter
Unlocking an extraordinary journey of love and loss, the nation of South Korea remembers Song Gil-yong, who transformed his life into a relentless search for his daughter, Song Hye-hee, after her disappearance in 1999.
The blue-and-yellow banners that echo through South Korea tell the story of a 17-year-old girl with a warm smile, forever captured in her youth. These banners still scream the message, “Please help me find Song Hye-hee!” as her father, Song Gil-yong, dedicated his life to finding her after her mysterious disappearance on a winter night in 1999.
Traveling the length of the country, he relentlessly posted new banners, replacing those weathered by time, becoming a well-known figure marked by his deep-set lines and sun-darkened face. Aside from heartwarming stories, the missing girl's plight has drawn memories of the devastating toll on her family.
“His hopeful spirit for her safety was unyielding,” said Na Joo-bong, chairman of a South Korean organization for missing children and a close friend to Mr. Song. “All he wished for was to hold her hand again.”
Throughout the years, however, Song Gil-yong emerged not just as a father, but a symbol of unrelenting parental devotion nationwide, despite the personal ramifications that followed. The emotional burden became overwhelming: his wife ended her life due to grief, family ties frayed, and his finances were depleted as he sank resources into his quest for answers.
Now, as thousands unknowingly pass the banners strung across street corners, they remain watchful guardians of his daughter's memory, and a reminder of the sacrifices made in search of a loved one. Song Gil-yong’s story transcends a simple narrative; it reflects the profound impact of love, loss, and the indomitable human spirit engaged in the pursuit of hope against all odds.