Gen Z Embraces the 'Fake Wedding' Party Trend in India

The trend of "fake weddings" is gaining traction among Gen Z in India, serving as extravagant party events devoid of bridal duties but rich in celebration.

In bustling Indian metropolitan areas like Delhi, Mumbai, and Bengaluru, a novel trend is sweeping through the youth demographic: fake weddings. These events offer all the glitz and glamour of traditional Indian weddings—elaborate decorations, vibrant outfits, and pulsating music—minus the bride and groom. Instead, these ticketed parties provide a carefree atmosphere for patrons to indulge in wedding fun, completely detached from the weighty rituals and familial expectations.

With this unique cultural phenomenon, attendees are discovering the joy of gathering with friends to relish a wedding-like experience, often paying between 1,500 and 15,000 rupees per ticket, based on venue and offerings. One participant, Shivangi Sareen, illuminated the appeal of such gatherings, expressing excitement over the freedom they afforded compared to family weddings. The events have rapidly gained traction, with organizers like Sharad Madan, a restaurant owner, noting the importance of keeping the hospitality experience fresh and engaging.

The charm of fake weddings stems from their roots in the Indian diaspora, as young Indians abroad desired to recreate the celebratory spirit of weddings. These events have proven to be lucrative, with companies planning to expand into other cities due to overwhelming interest. However, they also exhibit diversity. For instance, some organizers have launched sober sangeets that include themed games and no alcohol to preserve the authenticity of cultural traditions.

Experts see the rise of fake weddings not just as a passing trend, but as a potential game-changer in the vast $130 billion Indian wedding industry, especially during off-peak seasons when traditional weddings are less frequent. Event planner Vijay Arora emphasizes that while these gatherings currently feel novel, they could evolve into a formal segment, addressing the relaxation people seek in celebratory contexts.

Though excitement surrounds fake weddings, not every attendee leaves satisfied. Some, like marketing professional Srishti Sharma, express disappointment, citing lackluster offerings despite the hype. Critics argue the events threaten to trivialize cultural heritage, yet many supporters advocate for their value as festive outlets, allowing people to celebrate in joyful, non-traditional ways. In a world where festive occasions are few and far between, fake weddings offer a vibrant new alternative for celebration-loving Gen Z.