As deepfake technology evolves, Denmark proposes a new approach to copyright law, empowering citizens to protect their likeness.
Denmark's Innovative Bill Aims to Safeguard Citizens from Deepfakes

Denmark's Innovative Bill Aims to Safeguard Citizens from Deepfakes
New legislation seeks to enable individuals to combat digital forgeries on social media.
In a groundbreaking initiative, Denmark's government is moving forward with a bill designed to protect citizens from the increasingly sophisticated world of deepfakes—awarding individuals heightened control over their own images by proposing updates to copyright legislation. The overarching aim is to empower citizens to request the removal of unauthorized digital forgeries from social media platforms.
The surge of deepfake technology, which employs advanced A.I. algorithms to create hyper-realistic representations of individuals through images, audio, and video, poses significant challenges for identifying false content. This challenge is exacerbated by the potential for misuse, including non-consensual pornography, fraudulent schemes, and the spread of misinformation. While established laws focus on addressing the malpractice of these technologies, they predominantly operate within the confines of criminal legislation.
The Danish bill, according to Culture Minister Jakob Engel-Schmidt, marks a transformative step as it aims to revise copyright law to criminalize the dissemination of deepfake content that lacks explicit consent. Engel-Schmidt emphasized that “Technology has outpaced our current legislation,” highlighting the pressing need for legal frameworks to safeguard personal privacy in an increasingly digital landscape.
Supporters of the bill also view it as a potential benchmark for European Union regulations, especially as Denmark currently holds the EU presidency. This legislative move envisions a proactive stance against digital threats, asserting fundamental rights in a time when privacy is being constantly challenged by advanced technologies.
The surge of deepfake technology, which employs advanced A.I. algorithms to create hyper-realistic representations of individuals through images, audio, and video, poses significant challenges for identifying false content. This challenge is exacerbated by the potential for misuse, including non-consensual pornography, fraudulent schemes, and the spread of misinformation. While established laws focus on addressing the malpractice of these technologies, they predominantly operate within the confines of criminal legislation.
The Danish bill, according to Culture Minister Jakob Engel-Schmidt, marks a transformative step as it aims to revise copyright law to criminalize the dissemination of deepfake content that lacks explicit consent. Engel-Schmidt emphasized that “Technology has outpaced our current legislation,” highlighting the pressing need for legal frameworks to safeguard personal privacy in an increasingly digital landscape.
Supporters of the bill also view it as a potential benchmark for European Union regulations, especially as Denmark currently holds the EU presidency. This legislative move envisions a proactive stance against digital threats, asserting fundamental rights in a time when privacy is being constantly challenged by advanced technologies.