**In a significant shift for the brand, Dario Vitale will succeed her, marking a pivotal moment in Versace's legacy and future direction.**
**Donatella Versace Announces Departure as Creative Director of Versace**
**Donatella Versace Announces Departure as Creative Director of Versace**
**After nearly three decades, Donatella Versace will relinquish her role at the iconic fashion house that she has helped define.**
Donatella Versace has officially announced her decision to step down from her role as creative director of the illustrious fashion brand Versace, concluding nearly three decades of influential leadership. Taking over the reins in 1997 after the tragic murder of her brother Gianni, Donatella has been instrumental in shaping Versace's identity, leading numerous fashion campaigns and even venturing into the design of hotels and automobiles.
At 69 years old, she will be succeeded by Dario Vitale, a former design director at Miu Miu, who is expected to bring a fresh perspective to the label. In light of her transition, Donatella will assume a new role as brand ambassador and concentrate on philanthropic efforts associated with the luxury house. This development comes at a time when reports suggest that the Prada Group may be contemplating acquiring Versace from Capri Holdings, which paid approximately €2 billion for the brand in 2018.
A statement from Capri Holdings emphasized that the decision follows a well-considered succession plan. They have praised Vitale's design aptitude and emphasized his importance in steering Versace's future growth. Gratitude was also expressed toward Donatella, acknowledging her significant contributions to the brand's success.
In her own heartfelt message to her 12 million Instagram followers, Donatella expressed immense pride in continuing her brother Gianni's legacy, affirming that "Versace is in my DNA and always in my heart." She also highlighted her commitment to fostering emerging designers and expressed excitement for the new direction under Vitale's leadership.
Known for dressing global superstars like Madonna, Beyoncé, and Lady Gaga, Donatella has left an indelible mark on fashion, creating iconic pieces, including the famous green jungle dress worn by Jennifer Lopez in 2000 and a memorable gown for Michelle Obama at her final official state dinner in 2016.
Founded in Milan in 1978 by Donatella and her brothers Santo and Gianni, Versace was acquired by the Michael Kors group in 2018, which then became part of Capri Holdings in 2019. Today, the Italian brand accounts for a significant portion of Capri's projected €5.2 billion (£4.3 billion) revenue for 2024, solidifying its status as a vital player in the clothing industry.
