NFL Expands Its Reach: Growing Fan Engagement in Ireland

NFL fandom is flourishing in Ireland, as illustrated by enthusiastic watch parties and a desire for live games. The league aims to cultivate strong ties with local fans before introducing official matches.

Last month, Dublin’s Croke Park became the hotspot for NFL enthusiasts as it hosted a raucous watch party for a game featuring the Pittsburgh Steelers. The event sold out, attracting over 800 fans eager to gather and cheer for their favorite team while savoring wings, hot dogs, and pints of the beloved Guinness.

Shane De Lappe and Stephen Murphy, both in their thirties, were among the excited attendees who, despite the NFL’s limited presence in Ireland—having hosted only one preseason game back in 1997—found a sense of community in these gatherings. They enjoyed spirited camaraderie, waving Terrible Towels in support of the Steelers as they watched the team face off against the Colts on a large screen.

While fate didn't favor their team that evening, the experience underscored the evolving relationship the NFL seeks to build with Irish fans. The connection runs deep, as De Lappe passionately expressed, “I would sell a kidney for it,” when sharing his dream to witness the Steelers in person during the Super Bowl.

The NFL recognizes the budding interest among Irish spectators and is committed to carefully establishing itself in this vibrant market before committing to live games. By hosting events that resonate with fans, the league aims to solidify its presence and bolster excitement for a potential game in Ireland in the future.