With rising disposable incomes and evolving family structures, Indian pet owners are spending lavishly on their pets, transforming the nation's pet care landscape remarkably.**
India's Pet Care Industry Thrives Amid Affection for 'Fur Babies'**
India's Pet Care Industry Thrives Amid Affection for 'Fur Babies'**
The increasing bond between affluent Indians and their pets propels significant growth in the pet care sector.**
As the concept of family evolves in urban India, pets are increasingly being viewed as vital companions rather than mere animals. This shift is driving an explosive growth in the pet care industry, valued at around $3.6 billion in 2024. With millions of Indian households welcoming pets, there's a distinct trend of treating these 'fur babies' as children.
Take Neha Bapna, a Mumbai-based entrepreneur, who often travels with her four-year-old Shih Tzu, Muffin. She spares no expense on his hypoallergenic diet, spending up to 40,000 rupees ($290) each month on his needs, including pet-friendly accommodations during their travels. "He's my child, and I want the best for him," Bapna expresses.
The pet care industry has witnessed remarkable transformations, especially during the COVID-19 pandemic. According to Ankur Bisen from Technopak, the pandemic paved the way for many new pet owners, particularly millennials and young professionals seeking companionship. A Redseer report indicates the number of pets in Indian homes has surged from 26 million in 2019 to 32 million by 2024.
Many childless couples like Nikhil Bhushan and Lakshna Gulati opt for pets to experience parenthood without the complexities of raising children. They cherish their dog Mowgli and cat Marmalade, admitting to indulging in toys and treats that may not last long. "They bring joy to our lives," Mr. Bhushan notes.
As spending on pet care rises, companies like Zigly are flourishing, reporting month-on-month growth of around 7% to 10%. However, options for budget-friendly services are also emerging, attuning to the needs of the middle-class clientele eager for value as they splurge on their pets.
Industry experts predict that India's pet care market could reach $7 billion by 2028, building on global trends. Nevertheless, challenges such as economic disparity and a lack of pet-friendly amenities could hinder growth. Many cities still lack proper pet-friendly public spaces or accommodations, posing obstacles for pet owners.
Despite these hurdles, optimism persists among pet parents who see increasing acceptance of pets in public venues. Bapna notes the rise of pet festivals and cafes, showing that societal attitudes may be shifting in favor of pets' inclusion. These cultural changes suggest a bright future for India's booming pet care industry, where the love for 'fur babies' continues to fuel the economy.
