**Google Retreats from Diversity Recruitment Targets Amidst Changing Corporate Climate**

Fri Feb 28 2025 23:35:52 GMT+0200 (Eastern European Standard Time)
**Google Retreats from Diversity Recruitment Targets Amidst Changing Corporate Climate**

The tech giant's decision signals a broader trend as several major U.S. companies reconsider their diversity, equity, and inclusion policies.


In a notable shift, Google has rescinded its recruitment targets for underrepresented groups, reflecting pressures faced by leading U.S. firms in the current political landscape.

According to BBC News, Google’s decision to dismantle its diversity, equity, and inclusion (DEI) recruitment goals aligns with a trend among several major U.S. corporations influenced by political pressures and shifting public sentiment. Following a recent corporate policy review, the firm—once a staunch advocate for diversity initiatives—announced this significant change, which also includes a reevaluation of its DEI programs.

This reversal occurs against a backdrop of increasing scrutiny on DEI policies from figures such as former President Donald Trump. After re-entering the White House, Trump has directed federal agencies to eliminate such initiatives, a move that has gained momentum in corporate circles. A Google spokesperson articulated the company’s commitment to employee success and equal opportunity, clarifying, "We're committed to creating a workplace where all our employees can succeed and have equal opportunities."

Historically, Google aggressively promoted diversity targets, particularly following the protests ignited by George Floyd’s death in 2020. CEO Sundar Pichai had established a bold goal to increase leadership representation among underrepresented groups by 30% over five years. A year ago, Google reported almost double the representation of Black leaders, alongside growth in the participation of women and Latinos in leadership roles.

In recent months, Google has joined the ranks of other major firms, including Meta, Amazon, and Walmart, that have rolled back DEI initiatives. In contrast, Apple has maintained its stance on diversity; it publicly opposed a proposal to dismantle its DEI policies, framing them as essential to corporate responsibility.

The controversy surrounding DEI initiatives has extended into the legal arena, as evidenced by a lawsuit against Target from shareholders claiming concealment of financial risks tied to its diversity policies following backlash over LGBTQ+ merchandise.

The rhetoric from the current administration, including unfounded speculations linking DEI to disastrous events, underscores the rising tension around these initiatives, which are becoming a contentious subject within corporate governance and public discourse.

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