Temu Enhances Efforts to Eliminate Counterfeit Greeting Cards

Wed Oct 29 2025 10:37:23 GMT+0200 (Eastern European Standard Time)

Responding to industry pressure, online shopping giant Temu has committed to expedited removal of pirated greeting card designs to protect intellectual property rights.

Temu is collaborating with the greeting card industry to create a streamlined process for removing counterfeit designs from its platform, addressing concerns from designers whose intellectual property has been compromised. This new approach aims to alleviate the burdensome 'whack-a-mole' task of reporting individual listings, ultimately leading to quicker resolutions and safeguarding original content.

Online shopping giant Temu has agreed to collaborate with the greeting card industry to quickly remove copied designs from its site, responding to increasing pressure from card firms concerned about rising sales losses due to counterfeit products.

Designers have highlighted the frustrating experience of having to repeatedly report plagiarized listings, comparing the process to the fairground game 'whack-a-mole,' where copycat products would reappear shortly after removal.

Temu now considers protecting intellectual property a top priority and is encouraging sellers to participate in a trial for a new takedown process tailored specifically for the greeting card market.

Amanda Mountain, co-founder of York-based Lola Design, expressed her shock upon discovering that her original designs were being copied and sold by others. After purchasing a counterfeit card, she was dismayed by the poor quality compared to her creations, stating, It's not a nice feeling to see something you've poured all your love and hours into taken within minutes.

Temu's new system, developed at the request of the Greeting Card Association (GCA), allows companies to submit just one link to remove all infringing items using a specific design, significantly simplifying the process of protecting intellectual property. AI technology will automatically log original designs as protected images, preventing new counterfeit listings from appearing.

Temu stated that their goal is to resolve most takedown requests within three working days, and they hope this new system can be a model for other industries facing similar issues. Amanda Fergusson, GCA's chief executive, welcomed the changes as a step towards protecting the integrity of the greeting card industry.