China's New Campaign: Erasing Despair from Digital Space

Fri Oct 10 2025 19:26:27 GMT+0300 (Eastern European Summer Time)

China's Cyberspace Administration launches a two-month campaign to eliminate negativity from social media, targeting sentiments of despondency and the narrative of hopelessness amid a struggling economy.

In a bid to combat growing discontent among its youth, the Chinese government has initiated a campaign aimed at censoring negative sentiments and ensuring a positive online environment. With a particular focus on social media posts that promote hopelessness or despair, this campaign coincides with China's ongoing economic challenges, including high youth unemployment and rising frustration among the younger generations. Experts warn that such censorship may not effectively resolve the deep-rooted issues affecting youth morale.

China's New Campaign: Erasing Despair from Digital Space

The Chinese government is taking aim at an emotion that has become all too common on the country's internet - despondency.

This week, China's Cyberspace Administration launched a two-month campaign to curb social media posts that excessively exaggerate negative and pessimistic sentiments. The goal, according to authorities, is to rectify negative emotions and create a more civilised and rational online environment.

In the crosshairs are narratives like studying is useless and hard work is useless, as well as stories that promote world-weariness. China has been grappling with an economic slowdown in the wake of a property crisis, high youth unemployment and cut-throat competition for admission to colleges and jobs - all of which have given rise to a sense of disillusionment among its younger generation.

Young people in China have serious questions about future prospects of their lives and must confront the fact that their livelihood is very likely going to be worse than their parents' generation, Simon Sihang Luo, an assistant professor of social sciences at Singapore's Nanyang Technological University, tells the BBC.

Beijing's anxiety over the bubbling frustration has manifested in a wave of sanctions hitting the country's influencers and social media platforms. Recently, influencer Hu Chenfeng had his social media accounts scrubbed following a viral comment that categorized people as Apple or Android, leading to accusations of social division.

While criticism of the Party or its leaders has long been censored, this campaign's broader focus on negativity may be unprecedented. Authorities have signaled intentions to crack down on platforms like Xiaohongshu and Weibo for failing to manage negative content effectively.

This move to create an artificially sunny online environment raises questions about the overall mental well-being of users, as Dr. Luo suggests that stifling pessimism could exacerbate issues instead of solving them. Many young Chinese are retreating from the race for competitive jobs and opting for a lying flat lifestyle, reflecting rising discontentment with their socio-economic conditions.

As China battles these pressing issues, experts remain skeptical whether top-down censorship can genuinely alleviate the social problems at hand.