**The Rise of AI Dolls: Fun or Environmental Dilemma?**

Thu Jun 05 2025 12:46:59 GMT+0300 (Eastern European Summer Time)
**The Rise of AI Dolls: Fun or Environmental Dilemma?**

New trend of personalized AI-generated dolls raises eyebrows over ethical concerns.


As generative AI technology transforms social media, experts warn about its environmental impact and ethical dilemmas.

In recent weeks, a playful new trend has taken social media by storm, where users create miniature versions of themselves as dolls and action figures using generative AI tools like ChatGPT and Copilot. The phenomenon has sparked excitement among fans, but experts raise concerns about potential pitfalls tied to energy consumption, privacy, and data ethics as more individuals and brands dive into this seemingly innocent trend.

The allure of transforming oneself into a fun collectible is undeniable; users can upload their selfies and employ prompts to guide the AI in crafting their doll. They customize the output with desired accessories and design features reminiscent of popular toy brands. This trend has garnered attention from influencers and companies alike, with even notable brands like Royal Mail jumping on board, finding a new avenue for engagement with their audience.

However, behind the whimsical facade lies a sobering reality. Critics caution that the energy-intensive processes involved in generative AI might carry unexpected consequences. Experts like Professor Gina Neff highlight alarming statistics, noting that AI technologies consume more electricity annually than numerous countries combined. This raises questions about the sustainability of generating content that is essentially fleeting.

Furthermore, concerns around copyright infringement abound. Critics argue that AI systems leverage data without appropriate credit or compensation, making the technology precarious at its core. Some caution that the charm of personalized creation should not overshadow the moral and cultural responsibilities inherent in using such tools. Jo Bromilow from MSL UK emphasizes the importance of setting guidelines to ensure AI is employed ethically, despite the temptation of a laugh or a meme.

As voices of critique grow, those engaged in the trend, including reporters and analysts, have noted the challenges encountered during the doll-making process. From frustrating failed attempts to ethical considerations lurking behind creative fun, it's clear that while these AI dolls may provide a momentary thrill, the broader implications could hinder our collective future. The sustainable use of AI is a conversation many believe is long overdue—one that we might want to engage in before it's too late.

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