**Jony Ive Joins OpenAI: A New Era in AI-Powered Design Unfolds**

Sat May 24 2025 08:39:55 GMT+0300 (Eastern European Summer Time)
**Jony Ive Joins OpenAI: A New Era in AI-Powered Design Unfolds**

Sir Jony Ive, the legendary iPhone designer, partners with OpenAI in a groundbreaking $6.5 billion deal to reshape technology.


This partnership is poised to reimagine the intersection of design and artificial intelligence, promising a new wave of innovative devices.

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In a major development in the tech world, Sir Jony Ive, the esteemed British designer best known for his pivotal role in creating Apple's most iconic products including the iPhone and iPad, has joined forces with OpenAI. The company, recognized for its advancements in artificial intelligence with products like ChatGPT, has announced a significant deal to acquire Sir Jony's startup, io, for $6.5 billion (£4.7 billion).

OpenAI CEO Sam Altman expressed his enthusiasm, praising Sir Jony as "the greatest designer in the world" and highlighting their shared vision of developing a new generation of AI-integrated computers. The partnership aims to overcome previous challenges in crafting hardware that resonates with consumers, as many recent attempts have fallen flat.

Altman is confident in their combined potential, stating, "I think we have the opportunity here to completely re-imagine what it means to use a computer." Sir Jony echoed this sentiment, believing humanity stands at the "brink of a new generation of technology" and hinting at an exciting "family of devices" that they have been diligently developing together.

Sir Jony, who left Apple in 2019 after a transformative 27-year tenure, will take on profound design responsibilities at OpenAI. His previous designs have not only pushed boundaries but also breathed new life into Apple, with CEO Tim Cook noting the impact of his work on the company's revival.

Shares of Apple dipped over 2% following the announcement of Sir Jony's departure to OpenAI, where he previously collaborated through his own company, LoveFrom. The merger comes after two years of undisclosed work between LoveFrom and OpenAI, igniting ambitions to engineer a new line of groundbreaking products.

Industry analysts like Ben Wood from CCS Insight emphasize the significance of Sir Jony's expertise, asserting that it would be "foolish to bet against" his proven ability to disrupt markets. OpenAI aims to realize its vision of a more direct relationship with customers, stepping away from dependency on traditional tech giants like Apple and Google for hardware.

With competitors like Meta and Google also making strides in innovative AI devices, the tech space is primed for a transformative leap as OpenAI ventures into hardware, promising to introduce next-generation products to the market amid an ever-evolving technological landscape.

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