M&S's new offering combines the sweet flavors of Japan with British tradition, sparking joy and curiosity among consumers.
Strawberries and Cream Sandwiches: The Viral Trend Now in the UK
Strawberries and Cream Sandwiches: The Viral Trend Now in the UK
Discover the latest culinary craze as Japanese-inspired strawberries and cream sandwiches hit UK supermarket shelves.
20 hours ago, the news of strawberries in sandwiches has taken a surprising turn as British supermarket chain M&S rolls out a limited-edition strawberries and cream sandwich, blending the beloved British flavor with a concept native to Japan. The sandwich is crafted from strawberries, whipped cream cheese, and sweetened bread, and M&S reported it became their best-selling sandwich within just two days of launch.
Although strawberry sandwiches are a rarity in the UK, they're more commonplace in Japan, where they are known as "furutsu sando." This unique creation gained international attention, particularly through social media platforms where Western tourists have been eagerly seeking the authentic versions available at chains like 7-Eleven. In Japan, fruit sandwiches consist of soft, slightly sweet bread filled with whipped cream and various fruits, the most popular being strawberries and clementine.
Chef Shuko Oda from London's Koya restaurant noted that these fruit sandwiches are not only visually appealing but also offer an exciting mix of textures. In Japan, they're commonly purchased from convenience stores or specialized fruit shops and enjoyed as a light snack, often paired with beverages.
Interestingly, the notion of fruit in sandwiches isn't entirely foreign to the UK; many are familiar with banana sandwiches or the nostalgic jam-filled varieties. The traditional understanding of what constitutes a sandwich continues to evolve. The Oxford English Dictionary describes a sandwich as having two slices of bread with a filling, yet food culture around the globe varies greatly in its interpretations.
UK sandwiches that may puzzle outsiders include the crispy potato crisp sarnie or the celebratory coronation chicken sandwich with fruity accents. For those intrigued by Japan's strawberry sando, the article also highlights various international sandwich varieties, from Vietnam's bánh mì to the indulgent Portuguese francesinha, suggesting that sandwiches may just be evolving into a global dining phenomenon.
Although strawberry sandwiches are a rarity in the UK, they're more commonplace in Japan, where they are known as "furutsu sando." This unique creation gained international attention, particularly through social media platforms where Western tourists have been eagerly seeking the authentic versions available at chains like 7-Eleven. In Japan, fruit sandwiches consist of soft, slightly sweet bread filled with whipped cream and various fruits, the most popular being strawberries and clementine.
Chef Shuko Oda from London's Koya restaurant noted that these fruit sandwiches are not only visually appealing but also offer an exciting mix of textures. In Japan, they're commonly purchased from convenience stores or specialized fruit shops and enjoyed as a light snack, often paired with beverages.
Interestingly, the notion of fruit in sandwiches isn't entirely foreign to the UK; many are familiar with banana sandwiches or the nostalgic jam-filled varieties. The traditional understanding of what constitutes a sandwich continues to evolve. The Oxford English Dictionary describes a sandwich as having two slices of bread with a filling, yet food culture around the globe varies greatly in its interpretations.
UK sandwiches that may puzzle outsiders include the crispy potato crisp sarnie or the celebratory coronation chicken sandwich with fruity accents. For those intrigued by Japan's strawberry sando, the article also highlights various international sandwich varieties, from Vietnam's bánh mì to the indulgent Portuguese francesinha, suggesting that sandwiches may just be evolving into a global dining phenomenon.
