Empowering Change: How Shri Mahila Griha Udyog Transformed Lives in India

Shri Mahila Griha Udyog Lijjat Papad illustrates the profound impact of a women-led initiative that has empowered over 45,000 members, created sustainable livelihoods, and formed a legacy of financial independence.

On a brisk December morning, a vibrant ensemble of women donned in colorful saris and warm shawls gathered outside a three-storey building in a bustling area of Delhi. This building houses a unit of one of India’s pioneering social enterprises, established and operated by women. The co-operative, known today as Shri Mahila Griha Udyog Lijjat Papad, traces its roots back to 1959, initiated by seven housewives in Mumbai who sought to create and sell papad, a popular and crunchy snack integral to Indian cuisine.

Now, 65 years later, the enterprise is headquartered in Mumbai and boasts over 45,000 women members across the country, with an impressive annual turnover of 16 billion rupees (approximately $186 million). The co-operative also exports its popular products to international markets, including the UK and the USA.

The women work largely from home, producing various goods such as spices, detergents, and chapatis, yet the Lijjat brand of poppadoms remains their flagship offering. Lakshmi, 70, who manages the Delhi unit, fondly refers to Lijjat as a "temple," characterizing it as a source of income that sustains her family. She joined the co-operative around 40 years ago after losing her husband and has since seen her life transformed through her association with Lijjat.

Every morning, members travel via a co-operative-hired bus to collect pre-mixed dough made from lentils and spices. After preparing the papads at home, they return to the center for packaging. Initially taking several hours to produce one kilogram of dried lentil papad, Lakshmi now manages it in just half an hour, showcasing the increasing efficiency gained through experience.

The co-operative's origins lie in the early years of an independent India that sought to balance promotion of small rural industries while rebuilding its economy. Founders—Jaswantiben Jamnadas Poppat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, and their compatriots—confronted gender biases and resource scarcity. With financial support from social worker Chhaganlal Karamshi Parekh, they initially struggled to sell their poppadoms, but soon found success as shopkeepers began to take notice.

As the enterprise expanded, women joined not merely as employees but as co-owners, fostering a culture of shared decision-making and equal rights. Current president, Swati Paradkar, emphasizes that their cooperative model, contrasting with traditional corporate hierarchies, is pivotal to their success.

The brand name "Lijjat," which means "taste" in Gujarati, was established in 1966, catalyzing further growth and recognition. Throughout the decades, this initiative has empowered countless women, granting them financial independence and dignity in society. Lakshmi proudly states that her journey has not only ensured her children’s education and marriage but has also brought her respect and self-worth.