Major U.S. Policy Shift Pressures French Firms on Diversity Practices**

The U.S. government has urged French businesses to align with President Trump’s anti-diversity policies, causing tensions between the nations.**

In a bold move reflecting the ongoing impact of President Trump’s "America First" agenda, the American Embassy in France has sent shockwaves through the French business community. In a concise communication, U.S. officials informed French companies engaged with the U.S. government that they have five days to confirm their compliance with new stipulations denouncing diversity, equity, and inclusion (D.E.I.) initiatives.

The embassy stated that to continue partnering with the U.S., firms must officially declare that they do not participate in any D.E.I. programs. This requirement stems from an executive order signed by Trump on his first day in office, which labeled D.E.I. efforts as "illegal discrimination." The embassy emphasized that this mandate is applicable to all direct and indirect suppliers to the U.S. government, no matter their country of origin.

The sudden policy announcement unsettled many corporate leaders in France, prompting a swift response from the French government. Economy Minister Eric Lombard articulated that such practices contradict French values, reiterating that France will communicate its discontent directly to U.S. officials.

As French companies navigate these requirements, the potential ramifications for transatlantic relations and their operations in the U.S. market loom large. The fallout from Trump’s policies continues to challenge not only diplomatic ties but also the fundamental corporate ethics shaping international business.