**Meghan Markle's New Culinary Adventure: A Rebranding Experiment?**

Sat Mar 01 2025 03:56:30 GMT+0200 (Eastern European Standard Time)
**Meghan Markle's New Culinary Adventure: A Rebranding Experiment?**

Meghan Markle's upcoming Netflix series "With Love" unveils a new domestic image as she embraces a lifestyle rebranding.


Will Meghan's pivot from royal life to culinary charisma resonate with her audience in a saturated landscape?

In a fresh chapter of her life, Meghan Markle's new Netflix series “With Love,” set to premiere on January 15, showcases the Duchess of Sussex in a homey light, engaging in activities like gardening, baking, and even honey-harvesting. This portrayal starkly contrasts her outspoken feminist persona and Hollywood roots, suggesting a pivot towards a more traditional "housewife" aesthetic that resonates with the trending "trad wife" movements.

Public relations expert Chloe Franses notes this shift aligns with Meghan's earlier persona as a lifestyle blogger, indicating a possible return to the world she inhabited before marrying Prince Harry. Yet, opinions on this rebranding are mixed; while some view it as an authentic move, others like media expert Alex Silver criticize it as disconnected from pressing global issues.

This new series appears to indicate a further separation in the couple's professional paths post-royal life, as the trailer predominantly features Meghan without Harry. “They seem to have separated their brands,” suggests Pauline Maclaran, a professor at Royal Holloway, highlighting how this could potentially allow for stronger individual recognition, something that may not have materialized during their joint ventures.

The depiction of Meghan focusing solely on lifestyle and wellness suggests an intention to disengage from any remaining royal associations. Instead, this project aims to draw heavily on her past experiences from her now-defunct lifestyle blog, The Tig, which featured insights on wellness, beauty, and travel.

This venture isn't Meghan's initial foray into the business arena; her previous engagements, including a high-profile Netflix deal and a podcast with Spotify, received mixed reviews, with recent efforts yielding little traction. Some speculate that Meghan could be looking to establish her commercial footprint, similar to Gwyneth Paltrow's successful wellness brand, Goop.

Critics like Silver argue that while there may be a short surge in viewership, sustaining interest poses a challenge, particularly in light of more significant global narratives. The true measure of success for Meghan will be in how well she fosters a lasting connection with her audience.

Initial reactions to the show’s trailer hint at the polarization surrounding Meghan—while some admire her renewed focus, critics remain skeptical, perceiving it as superficial. As mentioned by royal expert Victoria Murphy, while many might tune in initially, sustaining a loyal following will be the ultimate test in redefining her public image.

In a media landscape obsessed with the royal family's narrative, Meghan's every move continues to captivate, ensuring that her rebranding journey will be scrutinized from every angle as the premiere approaches.

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